Flow through earnings indicates limited demand for consumer stocks; positioning still shows consistent long-only selling in Luxury and HPC (e.g., Unilever, Beiersdorf, Reckitt).
Q1 results are not shifting cautious top-down consumer views; some Q1 tailwinds cited (early Easter, later CNY, Tet timing in Vietnam, GST restocking in India), raising questions for Q2 delivery.
China is described as consistently recovering across sectors, with improving consumer confidence, positive March exit rates post-CNY, and better pricing trends; Luxury and several Staples names show sequential improvement.
India prints show broad-based strength (e.g., L’Oreal, Reckitt, Pernod, Nestle), with GST-related restocking and demand elasticity on lower prices cited as supports despite oil-import and inflation concerns.
US demand has been better than expected in discretionary and Staples, but economists estimate a $75–90bn tax filing season benefit; rising gasoline prices are expected to become a headwind and drive downtrading.
Beauty is highlighted as a standout category (momentum in fragrances and hair; derma recovering), while tourism/travel retail is flagged as the most consistent Q1 softness, particularly in the Middle East and for Luxury.
Company specifics noted: Nestle organic sales +3.5% (RIG +1.2%); L’Oreal underlying LFL 4.2% ahead of consensus; Essity Q1 organic sales +0.4% vs -0.5% expected; Heineken volume-driven beat with guidance reiterated; ABI reportedly involved in an India antitrust investigation (Reuters).